22 December 2016
Brandnation' digital team has just launched the new website for leading financial planning company John Lamb. The launch represents another successful enrolment onto Brandnation’s #AreYouResponsive programme - whereby we are helping a number of different London businesses develop and improve their online presence, initially by making their websites responsive and thereafter by introducing a number of additional SEO and user friendly features and technologies.
John Lamb is an independent firm of Chartered Financial Planners based just 5 minutes walk from Brandnation's Bankside offices. Our brief was to create a new responsive website, overhaul existing content and engage John Lamb's niche audience with an on-going digital marketing programme.
With a fresh new look and feel, as well as strong focus on the mobile experience, the new website is a confident first step, providing John Lamb customers with great brand experience and providing easy and clean access to information.
The website has been created using an industry leading open-source CMS, SilverStripe and the structure comprises a great variety of features, including integration with the client's email facility, YouTube videos created by Brandnation’s in-house content team, as well as custom application forms and team pages.
Brandnation will also be responsible for a number of new marketing initiatives for John Lamb in the coming weeks. The new site was announced via a Charity Christmas video card to John Lamb’s database, whereby the company has donated £1 for every card ‘opening’, and splitting the proceeds between The Samaritans, Centerpoint and Medecins Sans Frontieres.