10 May 2017
The London Sporting Club is the country’s first invite only, private members’ club for people who play professional sport and those at the highest level in the business of sport. Based at Morton’s, situated in the heart of London’s Mayfair, it is wholly unique because it automatically creates a wide-ranging sporting network situated at one venue, a home from home for those visiting London from elsewhere in the UK and indeed abroad, and those who seek a retreat for part of the day or night where they can relax and be looked after by the venue’s welcoming staff.
Brandnation’s Design and Digital Team was appointed by The London sporting Club after a competitive pitch to provide the club’s corporate identity, literature and website. Great feedback about the club and its identity have already been received from sports movers and shakers who have attended the club’s exclusive, sold out events with the likes of England Rugby coach Eddie Jones and legendary Olympian Steve Redgrave.
Members of the London Sporting Club can use all facilities on offer at Morton’s, 28 Berkeley Square. Members also become part of a unique networking family, purposefully connected by the Club so that they can conduct and create new and existing business in sport with the biggest names who play or played sport, or with the most significant figures in financing, branding and sponsoring, as well as leading broadcast names in front and behind the camera, lawyers, investors, managers, agents and so forth.
The initial success of the club has led to The London Sporting Club’s owner and Managing Director, Ian Stafford, extending Brandnation’s brief to cover development of a members area on the website and additional PR and marketing activities.