13 January 2017
Over five years ago Brandnation was one of the first UK communications agencies to establish a blogger network. Since then, our on-going investment in our blogger resource has resulted in the cultivation of a lively and engaged UK and international Brandnation Blogger Community that is fast growing and encompasses over 1,500 quality, pre-qualified bloggers across the sports, fashion, beauty and lifestyle market sectors.
We work with these bloggers on a day-to-day basis, providing them with great quality, relevant content including photography and video that works for their communities and their social media channels; inviting them to bespoke blogger events and experiences; allocating them product for reviews; creating brand content together; and working on promotions and commercial opportunities including establishing affiliate arrangements.
Our many notable successes include an on-going and rapidly growing blogger initiative for client X that has to date yielded over £3m worth of coverage through bloggers becoming fully immersed in the brand. These bloggers provide in-advance feedback on new products; compelling product and brand reviews and utilise a variety of provided creative content including video and photography. Our bloggers are also encouraged to create their own client and audience related content for use both in their blogs and via the often substantial audiences for their social media channels.
We also manage a wide variety of immersive and experiential blogger events, launches and activities on all sorts of scales. For example we have entertained groups of bloggers participating in Tough Mudder obstacle events around the UK for client Merrell; facilitated bloggers riding alongside members of the Wiggle High5 women’s professional cycle race team for client Wiggle; initiated blogger fashion and styling challenges for and provided makeup masterclasses with high profile experts for clients X and Y.
New or existing bloggers wishing to join our network should contact us, with their details at firstname.lastname@example.org