22 September 2017
The Brandnation Beauty PR team had a busy September with the launch of the new multi-media marketing campaign from Sleek MakeUP. My face. My rules. has an emphasis on tackling makeup shaming. The campaign was created in partnership with international anti-bullying charity Ditch The Label and was developed to positively recognise and stand up for everyone’s right to define their own individual beauty, without boundaries.
A select handful of media were invited to join Sleek MakeUP for an exclusive evening at the Viewing Gallery at Tate Modern. Spectacular views, sneak previews and a highly emotive showing of the My face. My rules. campaign video made for a great event in a superb environment.
Next, the Brandnation Beauty PR team hosted a major event to introduce the new campaign to over 200 beauty bloggers, influencers and celebrities. This was held at O’Meara, Bankside, and was compered by ex-Radio One DJ Gemma Cairney.
To introduce the campaign, Gemma hosted a panel talk with Buzzfeed writer Tolani Shoneye, Ditch the Label’s CEO Liam Hackett, Beauty Influencer Habiba Da Silva and Sleek’s Marketing Director, Emily Maben.
The campaign was launched to huge applause with a passionate response from the audience, many of whom had their own experiences to share about makeup shaming, alongside the cast of the My face. My rules. campaign video
The night continued with a usual Sleek party! Guests enjoyed a Sleek selfie station (used by all!), Influencer graffiti wall and makeup stations as DJ Snoochie Shy entertained and pizzas and drinks were in never ending supply!
Guests also got a sneak peak of the new Sleek MakeUP Lifeproof foundations with colour matching at the event and bespoke goody bags provided for all who came.
With a clapback station set up in the theatre, guests got to film their own responses to makeup shaming throughout the evening. This was an event where everyone got to have their own say!
My face. My rules. is a celebration of individualism and uniqueness with a true love for makeup at its core. The campaign stars Sleek MakeUP’s own consumers, many of whom were cast via social media, and showcases their skills and responses to the judgement they face in the world.