Position Animal through targeted PR and relevant events as a fashion proposition whilst maintaining its core surf and skate lifestyle credibility.
Within one six month period, Brandnation extensively increased media coverage, generating positive brand positioning coverage across all target media titles including main fashion, news stories and product placement.
Utilising key seasonal and sponsored events such as surf and music festivals, Brandnation successfully repositioned the Animal brand as a one-stop destination for all surf, holiday and fashion lifestyle needs, ultimately boosting sales and increasing the bottom line.
"Brandnation have been an invaluable asset in supporting all elements of our brand marketing, with a focus on PR and Social Media and are never short of ideas, solutions and innovations."
Marketing Director, Animal