Barbour

 

Barbour

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Brief

Launch Barbour and Barbour International's new fragrance ranges for men and for women.

Results

Successful launch at Selfridges with increased brand awareness and sales.

Brandnation hosted a number of exclusive media events in the run up to official launch ensuring quality pre and post launch coverage of the new ranges.

Brandnation managed an exclusive launch promotion through Selfridge's that entailed dressing one of the main windows, as well as hosting an artist's sketch with purchase promotion in a branded promotional area of the store, run over several days.

We Covered

PR
Launch Events
Creative

barbour bottle
release 1
Barbour Classic Female Bottle and Box HR2
release 17
release 92
release 35