BKR

 

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Brief

Launch LA-based drinking bottle brand in the UK creating a buzz and positioning the product as a glamorous, must-have beauty item.

Results

Thanks to Brandnation’s media events and PR programme and subsequent press coverage and social media frenzy, bkr quickly flew off the shelves within weeks of initial launch.

Key target media featured bkr bottles as a ‘lust have’ product, whilst clever celebrity product placement secured features. The successful PR positioning of the brand amongst UK audiences increased footfall in stores and subsequently drove sales.

PR
We Covered

Public Relations
Launch Event
Media Relations
VIP Placement

bkr shot filler
8. FALL 2014 500ML DSC00567
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"Brandnation has done an excellent job in launching bkr to the UK media."

Marketing Manager

bkr bottles