Dorina

 
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BRIEF

Brandnation's Fashion PR agency team was tasked with re-launching lingerie brand DORINA to the UK market via media, influencers and bloggers. Plus highlighting the lingerie brand’s full product offering: Lingerie, Swim, Curve, Shapewear, Active, Nursing and Classic. The agency works closely with the sales team to ensure key retailers such as ASOS, Shop Direct and Figleaves all receive regular digital and print credits.


RESULTS

• Successfully launched DORINA in November 2017 at an exclusive press breakfast at The Shard
• Brandnation's Fashion PR agency team hosted 22 media titles at the event and secured coverage in all Christmas Gift Guides and New Year Activewear features
• Featured in all Lingerie trade titles month on month
• DORINA buyers regularly featured in ‘How to buy’ and Industry expert comments 

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