Energizer

 

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Brief

Provide content, digital and Social media support for Energizer's sponsorship of a trip to Everest Base Camp by a spine injured soldier, Jonathon Le Galloudec, in support of charity Help For Heroes.

Results

Brandnation designed and created an expedition microsite that included features such as a 'wall of support' by which supporters could post their messages and a live trek tracking facility that meant the expedition's progress could be tracked in live time on a map. The website also boasted content of Jonathon's preparation as well new material that was uploaded by him during his two week trip.

A Facebook app was designed and built by Brandnation via which Likes were rewarded with a 10p donation to Help For Heroes - an amount matched by Energizer. Brandnation was also responsible for the photo and video assets of Jonathon in training and pre and post expedition.

We Covered

Social Media
Video & Photo
Creative
Website
Digital

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ENEGIZER
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