Launch new premium ‘Deadly Denim’ range to attract new audiences to the brand whilst retaining current fans and driving sales.
During the PR campaign executed by Brandnation, sales of Firetrap increased by 20% with significant spikes correlating with product placement.
An intensive celebrity seeding programme has seen talent including Jake Bugg, James Arthur, You Me At Six, Ella Eyre, Ellie Goulding and Ed Sheeran wearing the brand.
A Deadly Denim launch party in Hackney was attended by over 300 fashion movers and shakers and over 150 pieces of supporting editorial was produced. Brandnation also created the brand teaser video for use in stores nationwide.
Video & Photography
"Brandnation successfully increased brand awareness and attracted a wider customer base for the Firetrap brand."
Brand Manager, Firetrap