Hudson

 

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Brief

Brandnation's Fashion PR agency team launched Hudson Jeans' first ever global brand ambassador association with Georgia May Jagger,  into the UK. The brief extended to supporting premium stockists such as Selfridges and Harvey Nichols to drive demand and sales. The Fashion PR agency team also organised and arranged all aspects of the campaign including a major London photoshoot, PAs and media events and interviews.

Results

Through a strategic PR campaign, promoting the Georgia May Jagger collaboration, Brandnation achieved AVE of £2.45million, far outreaching all KPIs and seeing Hudson sales increase exponentially throughout the duration of the campaign. Product sold out with 48 hours of the campaign launch.

Organising photoshoots, PAs and media and VIP events, Brandnation organised every aspect of the contract with Georgia May Jagger, resulting in worldwide excitement for the brand and an exceptional return on investment.

Brandnation generated countless coverage in top target titles including a six page exclusive interview and photoshoot in Sunday Times Style Magazine, a two page feature in the Daily Express and a full page profile in The Telegraph magazine.

PR
We Covered

Press Office
Ambassador Management
Product Placement
Launch & Events

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"We had very high hopes for the delivery and execution of Georgia May Jagger campaign, it was the biggest marketing investment we had made and Brandnation delivered exceptional results and ROI."

International Marketing Director, Hudson

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