Playboy Energy Drink

 

Playboy Energy Drink

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Brief

Launch iconic brand Playboy’s branded energy drink into the UK market to achieve consumer awareness and drive sales amongst target audiences.

Results

Securing high-profile names Kelly Brook and ex Playboy Bunny of the Year, Hope Dworaczyk, Brandnation executed a star-studded celebrity launch event which included Nicole Scherzinger among its attendees.

Successfully achieving all client KPIs, Brandnation established a platform for the new drink range within the UK market, utilising a made-to-order mix of bespoke creative, content and advertising assets that were picked up by target media titles and used to boost the brand’s presence on social media.

We Covered

Design
Creative
Web
Advertising
Launch Event
Video
Photography
Ambassador Programme

DBP8493
playboy nicole scherzinger
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"Excellent work. We are delighted with the coverage from the launch."

Marketing Director, Playboy Energy Drink

Hope Bike 047IR
Kelly Sitting 055IR
Kelly Bike 025IR