Launch iconic brand Playboy’s branded energy drink into the UK market to achieve consumer awareness and drive sales amongst target audiences.
Securing high-profile names Kelly Brook and ex Playboy Bunny of the Year, Hope Dworaczyk, Brandnation executed a star-studded celebrity launch event which included Nicole Scherzinger among its attendees.
Successfully achieving all client KPIs, Brandnation established a platform for the new drink range within the UK market, utilising a made-to-order mix of bespoke creative, content and advertising assets that were picked up by target media titles and used to boost the brand’s presence on social media.
"Excellent work. We are delighted with the coverage from the launch."
Marketing Director, Playboy Energy Drink