Alice Ripman, Beauty Director at Instyle
The Barry M brief was quite simple -Splash the pages of every women’s newspaper and magazine with colour and get celebs in on the action too!
We were also tasked with hosting a star-studded soirée to celebrate Barry M’s 30 years of colour.
Every month we have Barry M featured in over 80 media titles and we have the likes of Rhianna, the Sugababes, Paloma Faith and Christina Aguilera talking about the brand.
We threw a party, hosted by Kara Tointon, for 350 people to celebrate the big 3-0 and had that splashed over the papers too!
AND we’ve also helped increase the retail market from 8th to 5th since working with Barry M.