"Barry M is my 'go to' brand for all things colour. Whether I want to jazz up my manicure with some glitter or give my pout some pow, I know Barry M have every colour I could possibly want. And the reasonable price means I have change left over for my Starbucks!"

Alice Ripman, Beauty Director at Instyle

Outline

The Barry M brief was quite simple -Splash the pages of every women’s newspaper and magazine with colour and get celebs in on the action too!

We were also tasked with hosting a star-studded soirée to celebrate Barry M’s 30 years of colour.

Outcome

Every month we have Barry M featured in over 80 media titles  and we have the likes of Rhianna, the Sugababes, Paloma Faith and Christina Aguilera talking about the brand.

We threw a party, hosted by Kara Tointon, for 350 people to celebrate the big 3-0 and had that splashed over the papers too!

AND we’ve also helped increase the retail market from 8th to 5th since working with Barry M.