"Brandnation has been instrumental in getting Kangol seen on the heads of the coolest talent and celebrities helping increase brand visibility through the right channels. The team is resourceful, well-connected and creative, embracing (and achieving) all tasks assigned."

Sunny Singh, Head of Sponsorship at Kangol

Outline

We were appointed to handle the PR for Kangol’s 70th Anniversary in 2008 – five years later we are in full swing preparing 75th birthday celebrations! 

The ongoing brief has been to grow consumer reach, increase celebrity fans and create noise, reconnecting with the brand’s music roots whilst achieving volume column inches.

Outcome

A celebrity gifting campaign that has reached over 1000 actors, musicians, presenters and opinion formers from Gwen Stefani, Heidi Klum, Snow Patrol and The Hoff through to Alexa Chung, JLS and Rizzle Kicks. Column inches have increased by 20% year on year and brand noise has been created through events including MOBOs, MTV EMA’s and V Festival.