Outline

Long time Brandnation client and iconic fight brand Lonsdale is the UK’s undisputed 'king of the ring' with a heavy weight marketing schedule to complement and a healthy stable of sponsored boxing talent hungry for promotion.

Outcome

Photo and video assignments for the brand include:

The Lonsdale Challenge – an event to celebrate the brand’s 50th anniversary – a three way gym-based challenge featuring pro boxers Carl Froch and John ‘Jaffa’ Jefferies

The launch of the Fight Zone at London’s iconic Lillywhite’s sports store

A boxing themed London Fashion Week collaboration with James De Gale

The launch of a special Help For Heroes boxing range

Ambassador PA’s including Carl Froch, Nathan Cleverley, Tom 'Kong' Watson and Joe Calzaghe

Year on year PR coverage for the fight brand has increased 35% as the brand extends out from the boxing ring into all forms of fightsports and fitness.

Numerous media events include the opening of the Lonsdale Fightzone in Lillywhite's, the launch of a special Help for Heroes range and PA's with MIke Tyson and Joe Calzaghe.