Silhouette

 

Silhouette

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Brief

Communicate the Silhouette product offering and position as a luxury eyewear brand in high-end publications through PR initiatives and the launch and management of brand ambassador and partnership activities.

Results

Following the successful execution of all PR, events and ambassador elements, Silhouette’s media coverage has increased year on year by almost 25%. As a result of activities, substantial coverage was achieved in target titles and product was placed on high-profile celebrities and opinion formers including Stephen Fry, Francis Rossi, Nick Hewer, Kate Silverton, Robert Downey Jr and Greg Wallace.

To celebrate Silhouette’s 50th anniversary collection, Brandnation hosted a brand party with Tali Lennox. This celebration saw 50 press in attendance and resulted in more than 70 pieces of relevant editorial.

Brandnation was also responsible for the management of a brand ambassador and partnership activity programme which won celebrity fans for the brand including Felder Felder, Wes Gordon, Patrick Dempsey, Cate Blanchett, Brad Pitt, Tali Lennox, Helena Christenson and Akris.

PR
We Covered

Press Office
Events & Launches
VIP & Celebrity Placement
Blogger Outreach
Ambassador Programmes

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"Brandnation fully understands our brand and what it takes to keep it at the forefront. We have enjoyed a very successful partnership with the agency."

Managing Director, Silhouette

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Wes Gordon for Silhouette 3