Increase brand awareness and amplify product offering to target press and key bloggers as well as managing all media events and launches.
Brandnation’s extensive PR, blogger and events programme garnered ongoing product placement in key titles, more than outreaching the KPIs set with over 60 pieces per month appearing in media brands including Look, Fabulous and Now.
Press gifting media contacts and bloggers for product launches and seasonal events resulted in a significant increase in coverage in a six month period whilst regular tried and tested reviews appeared thanks to product showcases hosted in the Brandnation showroom.
The Sleek Beauty Blogger Club – an international blogger programme – was created and activated and now boasts more than 200 engaged bloggers across 20 countries, all of which has led to an increase in international web orders. One US web review alone saw a 1000% increase in product orders in just one day.
Launches & Events
"We're seeing some fantastic coverage with the International Blogger Programme and we're noticing an increase in orders on the website as a direct result."