"Our thanks to Brandnation, you all made a fundamental difference to our business, one that was amply reflected in the UK awareness figures. As if that wasn’t enough it wasn’t just productive, but fun and enjoyable too. There aren’t too many relationships that work out that well."

Chris Cavanagh, Director Marketing & Product EMEA at TEVA

 

Adventure footwear brand Teva wanted to share a special summer gift for Londoners as well as give a seasonal boost to its social media and online sales. The idea was to gift several hundred FREE pairs of flip flops so they teamed up with us at Brandnation and together we decided to target visitors to London’s parks as they flocked to enjoy some parklife and the stonking summer weather.

OBJECTIVE

Adventure footwear brand Teva wanted to share a special summer gift for Londoners as well as give a seasonal boost to its social media and online sales. The idea was to gift several hundred FREE pairs of flip flops - so they teamed up with us at Brandnation and together we decided to target visitors to London’s parks as they flocked to enjoy some parklife and the stonking summer weather.

 

So on the weekend of 3rd August a Brandnation promotional team complete with a Teva branded cycle cart stocked with free flip flops hit the perennially popular Hampstead Heath to spread some Teva summer joy and happiness.
The buzz generated by Brandnation’s sports team through online and social media in the run up to the event ensured that the Teva cart was mobbed everywhere it went on Hampstead Health and Hamsteadites couldn’t believe their luck as they were treated to a free pair of super cool flip flop as well as given the chance to qualify for an exciting array of on-line offers and discounts.
All the flip flops were successfully distributed over the weekend and thousands of consumers given a suitably cool introduction to a cool brand.

OUTCOME

A Brandnation promotional team complete with a Teva branded cycle cart stocked with free flip flops hit the parks to spread some Teva summer joy and happiness

The buzz generated by Brandnation’s through online and social media in the run up to the event ensured that the Teva cart was mobbed everywhere it went and a web incentive mechanic encouraged knock-on online sales.

All the flip flops were successfully distributed  and thousands of consumers given a suitably cool introduction to a cool brand.