Speedo

 

Speedo

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Brief

Handle UK PR for Speedo including pro-active press office, product launches (including the revolutionary Lzr-Racer), manage sponsored events such as the Big Dip and National Swimming Championships as well as a brand ambassador team including Rebecca Adlington and Michael Phelps.

Provide an array of creative and production input to support events, retail and sponsorship including video content, website, look books and print and digital advertising. 

Results

Speedo PR coverage increased by 35% year on year over a three year period.

Video content produced for Speedo appeared in more than 70 online publications and blogs, getting the Speedo brand in front of a whole new audience of sport and swim conscious fans. Photo and video content was also utilised in-store, in brochures and in look books.

Covering new product launches, sponsorship deals and events and optimising the brand’s ambassadors programme – featuring Michael Phelps and Rebecca Adlington – Brandnation undertook 20 video shoots, 100 edits and spent over 30 days on photo shoots in studio and on location both in the UK and overseas.

We Covered

Design
Advertising
Photo & Video
Events
Sponsorship
PR

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"It’s like a breath of fresh air working with Brandnation, they’re so proactive, enthusiastic and creative. It’s fantastic to have a PR agency who are as passionate about your brand as you are."

Marketing Manager, Speedo

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