Volvic

 

Volvic

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Brief

Work with Volvic's UK media company to create and deliver all the experiential, Social Media apps, activity and content for the launch of the new Volvic Juiced product range to connect with an 18-25 demographic.

Results

Becoming Volvic’s most successful product launch programme to date, the Volvic Juiced campaign saw more than 20,000 samples dispensed, over 100,000 plays of a mobile game produced and a total of 1,200 entries to a Facebook photobooth app created specifically for the launch campaign by Brandnation.

The launch campaign elements produced included a series of interactive Facebook apps to engage audience; the creation of an on-pack QR code generated ‘Juiced’ Game; a pop up shop and photobooth in Covent Garden; celebrity association with TOWIE’s Lucy Mecklenburgh and various video content for web and social media usage.

We Covered

Social Media

Design

App Development

Game Development

Video

Photography

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