Promote Wiggle, the World’s biggest online cycle and trisports retailer, and its extensive events programme as well as its brand sponsorship of the Wiggle High5 Women’s Cycling Team.
Generating over 100 pieces of national and international press coverage in the first week alone, Brandnation launched Wiggle’s 2015 team kit to an audience of more than 50 international sports journalists in Ghent, Belgium. Extensive features were secured across target media, with national media coverage on BBC, SkySports and in The Times and The Sun.
Throughout the week-long event, Brandnation managed the team and its activities, gathering bespoke video and photography assets and utilising social media platforms to maximise sponsorship and amplify brand messaging.
Video & Photography
Events & Launches