THE 12 LAUNCHES OF LOCKDOWN

We’ve been busy activating campaigns for clients, delivering launches, news and stories daily. To summarise the last 12 weeks, we’ve hand-picked 12 great launches from across the agency portfolio.

Saucony’s Endorphin Collection: 

We helped our client, Saucony, launch the Saucony Endorphin Pro, Saucony’s fastest ever shoe on May 18th. It’s been causing quite the stir across the running community. We saw huge success as the shoe sold out within hours of being made available across all retailers. The team will be launching the rest of the collection on July 1st. 

Zwift’s Athlete Ally Campaign:

Zwift, the global online training platform, has announced a second year of partnership with Athlete Ally. This partnership came to celebrate Pride Month on Zwift. As part of Zwift’s Ride with Reason charity initiative, Zwift will be donating $25,000 to Athlete Ally. Athlete Ally is a charitable organisation that works with the sporting landscape campaigning for reform and greater inclusivity. Both Athlete Ally and Zwift share the belief that everyone should have equal access, opportunity and experience in sports. Brandnation has been helping to spread the word.

Pour Moi’s Charity Edit:

Our fashion PR team helped drive Pour Moi’s Charity Edit to drive sales and awareness. The amount raised from Pour Moi’s Charity Edit (100k at time of writing). The aim was to focus on charities that are needed the most in these difficult times, but that are also being hit the hardest: Age UK, Samaritans, Rise, and East Cheshire Hospice. Pour Moi saw a 30% increase in sales during the lockdown period. 

Breathe Happy Face Masks:

Breathe Happy appointed Brandnation to help with the launch of the world’s first certified, breathable face mask. As the face mask becomes the new normal, Brandnation has been promoting the best on the market. 

The Humble Co:

The Humble Co. has currently sent out over 10,000 free units of product to the NHS. They have also designed the PROUD toothbrush in rainbow colours, to support  PRIDE. The Health & Beauty PR team at Brandnation has been helping amplify this initiative. We’ve been activating this through press and influencer seeding to help generate awareness.

Zwift’s #Hometeamhero challenge:

We’ve been supporting Zwift’s partnership with adidas to bring the #Hometeamhero challenge on Zwift. Connect to the adidas run app and donate activity minutes, either cycling or running, to the home-team heroes challenge to help fight COVID 19. For each hour of activity adidas will donate $1 to the World Health Organisation with the cumulative goal of 1 million hours.

Beverly Hills Formula:

Beverly Hills Formula has launched the newly designed Perfect White Range. Brandnation has partnered with influencer Montana Rose Brown to support the relaunch with sponsored content across social media. The beauty team has activated a bespoke press and influencer gifting. This gifting helped to underpin the activity with Montana to deliver a digital-first launch.

Slinger Bag Goes Global:

Brandnation has successfully helped Slinger Bag, the hottest tennis training aid on the market. Slinger Bag launched to the UK and US market via press and influencer seeding. So far the team has seeded over 50+ key press and influencers. We’ve had hits on Forbes, GQ, Evening Standard, Metro and more.

Kids Stuff Crazy: 

The team has recently launched Kids Stuff Crazy Purple Unicorn Foam and gifted the product to top parenting influencers during lockdown. This was gifted in luxury purple boxes, along with self decorate unicorn porcelain mugs, porcelain pens and hot chocolate – helping keep the children busy and entertained during lockdown. This gifting was all about getting fun and creative whilst at home, and the results spoke for themselves!

Merrell’s Real Stories Series:

Our sports and outdoor PR team has been working with our friends at Merrell to uncover these incredible stories from the trail. Merrell’s Real Stories series has so far shared the narratives of four inspirational people – pushing, challenging, and breaking down boundaries for the better. The latest story focuses on Simon Wheatcroft, a blind ultra-runner who defies the odds and tackles the trails without the use of sight.

Cosmarida: 

Cosmarida joined the fight against CV-19 with their Act +  Care Hand Sanitiser Range. This campaign was created during lockdown and we pitched this news story across business, lifestyle and health press, achieving coverage on BBC Look North. The film crew went to interview staff at the factory to find out more about how the business has been supporting their local NHS.

Chi Chi London: 

We joined up with Chi Chi London to launch their Happiness Campaign to support consumers during lockdown, supporting NHS front-line workers with £20 online credit to say thank you.

If you would like to start planning your post-lockdown campaigns then contact us: mary.k@brandnation.co.uk.