Nowhere else do you have the platform to showcase your product in front of over one billion people, quite like Instagram. As the social media and digital comms agency responsible for a number of high-profile fashion and lifestyle brands, we are well aware of just how important performance on this platform is as part of the brand marketing mix, and how it plays an ever increasing role within this mix.
We are continuously asked how to develop strategies and campaigns to increase Instagram engagement whilst closely also monitoring the conversion to sales. To demonstrate the sorts of campaigns we mean we’ve identified 5 different brands in the fashion and lifestyle space that are on top of their Insta-game and that we think other brands can pick up a few hints and tips from.
Chi Chi London is on top of their influencer game. Their news feed is stacked full of competitions and influencer shots. Whilst they are also using more and more UGC and influencer content throughout their e-com platform too. They are using high profile VIPs and influencers to raise the awareness of causes such as #Pride #BLM and #NHS. They are also constantly increasing their following, by keeping things consistent and fresh, they create noise and follow it through…
Pour Moi is a lingerie and swimwear brand that has championed curves since day one. With a strong ethic to represent women of all shapes and sizes within their Instagram news feed, they are great at supporting their followers by re-sharing UGC and have gained loyal brand ambassadors by being true, keeping it real and telling a consistent story.
Columbia’s feed celebrates inspirational imagery, which perfectly targets their niche market. They therefore have found an audience that is highly engaged, particularly when it comes to its ICONS collection. Columbia’s feed highlights the bright colour blocking style approach, which is represented in its retro lifestyle 80s and 90s pieces.
Keeping ahead of the curve in these strange times, Shoeaholics has managed to showcase its latest drops by displaying ‘real’ people and influencers during lockdown. This strategy of using influencers and re-sharing content has helped with follower engagement and growth hacking.
During the #BLM campaign, Nike became a leader in exhibiting diversity across its feed. Diversity is at the forefront of Nike’s Instagram feed as well as equality, body positivity and empowerment – it sets the narrative and we’re listening!
Need some fresh input on your social media marketing and looking to ‘level-up’ to increase website traffic and conversions? Then get in touch with our social media team. We can help: firstname.lastname@example.org