Manage Your Black Friday Frenzy:
Are you ready to smash your sales targets and gain valuable cut through amidst the hustle and bustle of the annual Black Friday Frenzy? If you haven’t started planning for it yet, don’t worry – it’s not too late to make a big impact on the busiest shopping weekend of the year!
We have outlined a few of our agency tips to engage and drive sales this Black Friday!
Get your message out there:
Email marketing and Black Friday are a match made in heaven, and your customers are ready to scavenge for those deals. Here’s the catch. Email marketing makes up 25% of all transactions during the sales period, so the battle to get your deal out there is on.
- Send pre-sales emails and product teasers, letting your customers know about your Black Friday deals in advance. This will create a buzz and anticipation (before all the noise comes creeping in).
- Compelling copy and an eye-catching design is an absolute must.
- Optimise for mobile.
- Ensure you have set up abandoned cart emails – you may not have caught them the first time, but cast your net again and you might get a bite.
With a second lockdown now here, the battle of the high street has gone digital. You need to be seen, and creating a landing page listing your offers and promotions will help you create your digital battlefield. If you haven’t done so already, you need to ensure that your site is fully functional and able to withstand the increase in traffic. Did you know that 40% of your customers won’t return to your site if they have had a negative experience?
A place to land:
Often overlooked, a landing page gives you the opportunity to showcase your deals within one safe place.
Speed up your customer’s decision making process with the power of words. Using marketing psychology you can push your customers to the checkout page in an instant.
The clock is ticking. Countdowns build suspense, engagement and an urgent call to action, which above all will convert sales. There is no better way to boost sales within a tight deadline.
Adopting a time constraint within the headline or copy within your paid ad campaigns will create a sense of urgency. The countdowns are integrated – to find out how to implement them click here.
Use of words:
There are 9 time related keywords that are known to increase conversions through urgency – these include: ‘Now’, ‘Fast’, ‘Quick’, ‘Seconds’, ‘Instant’, ‘Over’.
How we helped Kurt Geiger’s, Shoeaholics.com, cut through the noise:
The brief was simple – deliver a high profile product campaign that reached new audiences and delivered sales.
Our retail PR and Influencer teams activated a targeted PR and influencer strategy communicating all the great Shoeaholic Black Friday offers. Broadcast, nationals and consumer press were treated with a Black Friday inspired gifting and all covered the various Black Friday inspired stories including multiple broadcast slots.
Our high-profile influencers and VIP’s (with a combined reach of over 5M) posting their Black Friday must have finds included @jo_elvin, @oliviabuckland and @vickypattison.
All content delivered ongoing traffic, resulting in record-breaking sales and platform growth.