Brandnation has been appointed by leading boutique gym group and fitness brand, Starks Fitness, to deliver a comprehensive marketing plan to support the growth of the brand’s product portfolio in 2020.

The agency will be responsible for amplifying the company’s expansive fitness portfolio including SF Retreat, the company’s sought-after international fitness, and wellbeing retreat; Starks Fitness training plans; and Starks Fitness’s expanding nutrition supplement range, SF Nutrition.

Brandnation delivers starks fitness marketing brief, to encompass social, content, PR and influencer marketing to build the brand’s digital footprint and generate significant awareness and sales. The account will be headed up Brandnation’s sport and lifestyle division’s Account Director, Joe Murgatroyd, who will be supported by the agency’s social and influencer teams.

Starks Fitness, which was co-founded by James Stark, a fitness expert, and entrepreneur, has established itself as an emerging force within the fitness and lifestyle industry.

Mary Killingworth, Managing Director at Brandnation said: “Starks Fitness is a young and dynamic fitness brand that’s beginning to make waves within the industry – the energy of the team behind the brand has been infectious and we look forward to helping to build the brand and the business in all its manifestations.

“We will be utilising a number of avenues to amplify a lifestyle proposition around the core brand. As an agency, we have a proven track record of delivering commercial success in the fitness sector and we’re excited to be able to apply our brand of creative communications to help Starks Fitness meet its ambitious business objectives.”

James Stark, co-founder at Starks Fitness said: “Brandnation‘s understanding of the business and our vision has enabled them to devise a rounded plan that will support growth and awareness at a key time in our brand journey.

“The team share our passion and we’re delighted to work with them closely to deliver a successful programme of activity.”