Brandnation has been appointed by leading boutique gym group and fitness brand, Starks Fitness, to deliver a comprehensive marketing plan to support the growth of the brand’s product portfolio in 2020.
The agency will be responsible for amplifying the company’s expansive fitness portfolio. This includes SF Retreat, the company’s sought-after international fitness, and wellbeing retreat; Starks Fitness training plans; and Starks Fitness’s expanding nutrition supplement range, SF Nutrition.
Brandnation will be delivering social, content, PR and influencer marketing. Therefore, this activation will help to build the brand’s digital footprint and generate significant awareness and sales. Brandnation’s sport division’s Account Director, Joe Murgatroyd, will head up the account, supported by the social team.
Starks Fitness has established itself as within the fitness and lifestyle industry.
Mary Killingworth, Managing Director at Brandnation said: “Starks Fitness is a young and dynamic fitness brand. However, they are beginning to make waves within the industry. The energy of the team behind the brand has been infectious.
“As an agency, we have a proven track record of delivering success in the fitness sector. Therefore, we’re excited to be able to apply our brand of creative communications to help Starks Fitness meet its ambitious business objectives.”
James Stark, co-founder at Starks Fitness: “Brandnation‘s understanding of the business and our vision has enabled them to create a plan to support growth and awareness. Therefore, we’re delighted to work with them closely to deliver a successful programme of activity.”