Leading Colourist, Lisa Shepherd, launches The Hair Boss, an innovative prescriptive hair care range. Created by Lisa Shepherd, UK’s award winning colourist. This unique range has been developed using Lisa’s years of expertise with the aim to combat every day, real-life hair problems, in the most simple and effective way.
The 4 step range is 100% British, vegan and cruelty free with individually selected sensory-friendly ingredients, treating busy women on the go to strong, beautiful and healthy hair every single day.
Simple, to launch this new and exciting range to media and influencers.
Hair’s How We Did It!
With a personalised 1-2-1 consultation from Lisa followed by a styling session with one of her team, each attendee was prescribed with the best products from the range to suit their individual hair care needs.
Surrounded by style in the AllBright in-house salon, the décor was complemented with some with perfectly pink touches – from the towels to the gowns and the macaroons to the flower wall.
With a full appointment list, attendees were from titles including: The Times, Evening Standard, Daily Mail, Hello, Metro and Woman & Home. Press and influencers alike were interested to learn about the neurologically and sensory friendly products, recently and exclusively launched in Superdrug.
The Hair Boss products have been designed with women in mind – to make bad hair days a thing of the past and ultimately to boost confidence. Our attendees certainly looked – and felt – their best, leaving the salon in fabulous style.
Get in contact
The Brandnation beauty PR team has an outstanding track record of creating and executing successful integrated health and beauty focused brand campaigns that include PR, social media, content and creative. Check out some of our case studies here or contact us directly at email@example.com