To celebrate female success, with International Women’s Day in mind, and the launch of The Hair Boss Conditioning Lotion, Brandnation’s Beauty PR team hosted a Care & Confidence virtual event. Bringing everyone together with industry leader and Founder of The Hair Boss, Lisa Shepherd, as well as a Life Coach to share their industry knowledge and tips and tricks for care and confidence.


Ahead of the virtual event, we gifted attendees the brand- new Conditioning Lotion along with a branded hair health-themed graze box and the four step Hair Boss prescription for the ultimate Hair Boss themed evening.

We teamed up with a Life Coach who shared tips and tricks on how we can all love ourselves like we love our hair. The Life Coach taught us how we can master confidence and success whilst keeping The Hair Boss ethos and Lisa Shepherd, the only female hairdresser with products on the shelf in Superdrug, front of mind.

Lisa Shepherd then discussed her own journey and experiences that led her to creating The Hair Boss and inspired guests to have confidence in what they wish to achieve. Lisa introduced the new Hair Boss Conditioning Lotion, explaining why this is a game-changer when it comes to hair care and how to incorporate the conditioner into the revolutionary Hair Boss four step routine.

Key takeaways from the event included how to believe in oneself, overcome feelings of failure and strive for success, as well as the all-important launch of The Hair Boss Conditioning Lotion. Lisa’s expertise was shared, and bespoke advice was given to each attendee for tips and tricks tailored to their hair types and concerns.

The Brandnation Beauty PR team encouraged this engaging Q&A session with Lisa by discussing general hair themes and top concerns. Topics included how to soothe stress scalps, why our much-loved shampoos and conditioners suddenly appear to stop working, as well as concerns over overgrown colour accompanied with greasy routes and how with Lisa’s advice, we can help combat these hair issues until salons reopen!


As well as exceeding KPI, we generated attention-grabbing headlines such as the Daily Express, “Why has my shampoo stopped working? Does hair get used to a shampoo or conditioner?”

The hair-hitting event made a real impact with journalists from titles including Metro, Evening Standard, Fabulous, Stylist, Daily Mirror, Reinfery29, Glamour, Who What Wear, Best and Woman’s Own.

Our virtual Care & Confidence event gave solutions to our everyday hair dilemmas so that we can love our hair like we love ourselves – who said that you can’t have #hairgoals and #lifegoals during a pandemic!