As a testing year draws to a close, here at Brandnation we’re celebrating the positives – the innovation, creativity, and resilience in the face of adversity. These uncharted times have forced us to adapt and reinvent at an unprecedented speed to reveal the very best of human nature.
In recognition, we’ve joined forces with Rakaya Fetuga, a leading London-based poet and spoken word artist to pay homage to the way in which we’ve overcome the challenges and continued to inspire, communicate and collaborate. Reflecting on our own journey as an agency in 2020, we’ve changed for the best – fine-tuning our services so we can deliver a big impact for our clients in 2021. Here’s your chance for change with Brandnation, to do things differently, to do things better.
Fetuga has penned a poem to bring to life the hardship and hope of a rollercoaster of a year. The North Londoner articulates the storm we’ve had to weather and continues by waxing lyrical on how we’ve inspired and engaged under difficult circumstances – setting the scene for an opportunity to change for the better.
Mary Killingworth, managing director at Brandnation said: “Whilst we remain cautious and realistic about the challenges we face as an industry in 2021, there is much reason for optimism. Brand’s channels of communication have been rationalised this year which has paved the way for a greater focus on PR, influencer marketing and social – providing even more opportunity to demonstrate our agility, creativity and value.
“Chance for change is a celebration of the adversity we’ve overcome. It marks the way in which we’ve adapted and innovated at an unprecedented speed to reveal the very best of ourselves as a business and an industry. The pandemic has enforced change, but here at Brandnation, it’s something we’re very much embracing.”
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