Cocktails & Colourants with The Hair Boss

The-hair-boss-colourant-colours

We have all had experience rocking the lockdown hairstyles, but our friends at The Hair Boss by Lisa Shepherd has just launched a new Colour Correction range and it’s perfect if you get that booking for the salon. One of the most awarded colourists, Lisa Shepherd’s The Hair Boss range has been designed to illuminate and enhance, with products tailored to suit all hair colours.

The Hair Boss has also just released their range in Superdrug, prices start at £7.99.

Cocktails galore

The Brandnation Beauty Team has been busy with the launch of @thehairbossbylisa’s brand new colourant & correction range with a series of virtual events for both media and influencers. Both events were attended in full and hosted by Founder of The Hair Boss & Industry Leader, @lisashepherdhair. Guests received a hamper of goodies including pink cocktail making kits and a neon cocktail sign to set the atmosphere as well as being gifted with the full Hair Boss range. This allowed guests to be fully immersed into a ‘Hair Boss’ themed, fabulous evening from the comfort of their own homes!

Results

Filled to capacity, both events achieved great social media content, showcasing the new range, reaching over 1.2m in followers. We have also achieved a reach of over 2m in readers so far through press coverage, with more due to appear very soon.  Journalists from titles such as The Daily Mirror, The Daily Express, Fabulous, Evening Standard, The Sun, Grazia, Notebook and Woman & Home Magazine attended, and influencers such as @nadinebaggott, @imlaurenblack, @charlotteemilyprice, @amothersedit, @emeraldxbeauty, @tashsoodeen, @jess_megan and @lpbeautyblog also attended.

We had a great evening at both events discussing home colour and maintenance, with a delicious Hair Boss themed cocktail in hand!