Fast-growing, London-based sustainable activewear, yoga and lifestyle brand, Jilla Active, has appointed Brandnation’s Digital Marketing and Performance team to activate an integrated performance programme for the brand. The brief includes increasing brand awareness, and growing brand interaction and engagement through the application of an integrated digital strategy for Jilla Active, encompassing a suite of digital services including PPC, Paid Social, SEO, EDM, and Influencer marketing.
Jilla Active is renowned for its sustainable credentials and ethical standards, as well as the effortless style and technical performance qualities of its yoga and sportswear ranges. A speciality of the brand is its seamless technology, by which the garments are constructed with a four way stretch to provide a supported fit perfect for sports bras and leggings. Comfort and feel are also at the core of the brand proposition, with soft yet technical yarns such as Bamboo, Modal and Polyamide consciously sourced in order to develop innovative ‘second skin’ products, often complemented with a calming and versatile colour palette. Fun and feminine the brand successfully connects busy, active women with their passions.
Of the appointment, Brandnation’s Managing Director, Mary Killingworth, says, “It’s great to be working with an ethical brand that is also creating amazing products that we know will resonate with a wider audience. Jilla Active is another great lifestyle brand addition to our rapidly growing digital performance division. We are delighted with the account win and with the opportunity to support this brand in helping it reach its potential in 2022 and beyond.”
If your brand could do with a digital marketing performance boost in 2022, get in touch with the team at brandnation here.