Celebrities on demand? The new virtual platform, Cameo, is changing the way users consume and brands partner with influencers. All from a simple click of a button, brands can choose from an array of high-profile celebrities and influencers as part of Cameo’s Business Programme. The success of Cameo reflects its ability to facilitate personalised memories between influencers and their fans, making interactions authentic and bespoke.
What is Cameo?
Cameo is a virtual platform that connects fans with celebrities. Users have access to thousands of celebrities and can request a personalised video message for any (and all) occasions. Having flourished during the pandemic, over 50,000 of our favourite celebrities have flocked to the platform, with numbers each month soaring. Prices on the platform go from anywhere between £1 to £15,000.
Who will shout the loudest? Social media giants, TikTok and Facebook have jumped on the latest trend. Yet to officially launch, Meta has announced their own programme Super, hosting ‘live’ virtual influencer meet and greets. Steered towards live streams, users will have the ability to interact and engage with popular accounts.
What our team has to say about the platform:
“The rise of Cameo exemplifies the power and popularity of celebrities and influencers and demonstrates the continuing hold they have on the public’s consciousness. There’s a big appetite for interactions with our favourite personalities and this easy-to-use, cost-effective platform breaks down the barrier between the talent and the fans – delivering memorable digital experiences for each significant event.
However, this $1billion company is still in its infancy. The pandemic saw widespread cancellation of events, and as a result, Cameo experienced a surge of activity and unprecedented growth.
Acquisition across small-to-medium-sized businesses will continue to boom, making it easier than ever before for brands to navigate and unlock access to celebrities and VIPs.
“Our clients pay for the magic of authentic influencer content, and with heavier restrictions on Cameo usage compared to alternative platforms, this may feel lost.
As the platform snowballs, and we see the number of influencer requests skyrocket, many celebrities and VIPs on the platform will become out-of-reach and unattainable.
We recognise that the platform is a leader and new force in the ever-changing digital landscape, making influencer marketing broadly accessible. However, something we can’t discount is one-on-one personal relationships with influencers, to ensure content is delivered to meet ROI and amplified across digital marketing channels successfully.”
