1 March 2019
Brandnation’s agency team had pulses pumping during the sports PR launch event for global home workout brand Beachbody during the launch of its premium collection of gym apparel.
Designed to meet the needs of all, from everyday fitness enthusiasts to elite athletes, Beachbody offers performance-driven products in three categories; Elite, Performance and Sportstyle.
Teaming up with the uber-knowledgeable science department of renowned sports institution, Loughborough University, Beachbody’s product is packed with technology to offer gymgoers high level performance apparel to help smash personal bests this Spring.
Working with Beachbody’s Master Trainers Diana Wright and Gemma Shales, Brandnation provided major fitspiration to press and influencers at BLOK Shoreditch with a sweaty Insanity X PiYo fusion session.
Guests from publications including the Telegraph, Evening Standard and Refinery29 were given a perfect opportunity to put the apparel to the test and feel the benefits of Beachbody’s game-changing fabric innovations.
Beachbody’s premium soft, mid-weight heather Nilit yarns are a key differentiator in the fitness market, designed to enhance muscle stimulation and relieve muscle fatigue. Beachbody also uses Sorbtek, a technology that keeps the user cool, dry and comfortable during workouts.
Beachbody’s years of expertise in the fitness market combined with Brandnation’s proven expertise in events, PR and influencer marketing made for a successful morning – with a session and post-workout shake all completed before 9am.
The new gym apparel collection will be available to buy on ActivInstinct from the 7th March 2019.
Brandnation's sports PR team has a long history of executing brand experiential events that help deliver a strong campaign message as well as helping trial new product launches. For more information on what Brandnation can do to accelerate your brand contact us via email at email@example.com or by phone at 020 7940 7170.