Beauty PR: Short Cuts with CW

After last year’s 30th Anniversary, Charles Worthington Salons have launched an explosive new Collection to show they are still on their A-game, now 31 years in the industry. Introducing the #CUTBYCW Collection for 2018/19.


With new & exclusive techniques created by Charles Worthington, Creative Manager Gorka Arraras and the CW Creative Team, this Collection has a style to suit everyone, from simple & understated to daring & bold.



Kutouring – contouring for the hair with the signature #CUTBYCW Collection technique

Revage - (think reverse balayage) lighter on top with contrasting darker tones through the ends; because a with a strong haircut comes strong colour! This season it’s all about metallics for hair.


To celebrate the launch, Brandnation invited select media & influencers to the newly designed CW flagship salon on Percy Street for a night of music, models and mingling, which certainly didn’t disappoint!


With a focus on sharp and angular haircuts, with architectural references throughout; scooped fringes or blunt cuts with added texture at the core, this is the Collection to watch for the season ahead.


Brandnation provides event production and support across beauty, sport, and fashion to help clients launch new collections and services to media and influencers alike. For more information about our PR and Influencer services drop us a line at or call us on 0207 940 7170.


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