Brandnation Launches First Ever Barbour Fragrance

January 2016 saw iconic lifestyle brand Barbour, launch its new For Her and For Him fragrance range exclusively at Selfridges, London.

Brandnation activated the much anticipated launch with a VIP press breakfast hosted by Dame Margaret Barbour, a show stopping window and in-store counter display bringing the fragrance to life via the theme Countryside Memories.

During a hectic launch week, Brandnation’s beauty team was on hand with Barbour umbrellas outside the store to help keep the traditional British weather at bay. In-store customers purchasing the new Barbour Fragrance received a free, original, Countryside Moments themed artwork sketched on counter by contemporary artist Clare Thomas.


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