21 January 2016
January 2016 saw iconic lifestyle brand Barbour, launch its new For Her and For Him fragrance range exclusively at Selfridges, London.
Brandnation activated the much anticipated launch with a VIP press breakfast hosted by Dame Margaret Barbour, a show stopping window and in-store counter display bringing the fragrance to life via the theme Countryside Memories.
During a hectic launch week, Brandnation’s beauty team was on hand with Barbour umbrellas outside the store to help keep the traditional British weather at bay. In-store customers purchasing the new Barbour Fragrance received a free, original, Countryside Moments themed artwork sketched on counter by contemporary artist Clare Thomas.