Brandnation Launches New E-Commerce Site for Sewing Online

Brandation's Digital Team have designed and developed a new e-commerce site for the UK’s biggest online retailer of sewing and crafts materials and equipment, Sewing Online, owned by GMI Ltd., a long-standing Brandnation client.

With a product catalogue comprising over 25,000 items, the build of was no mean feat. Brandnation helped migrate the company’s legacy, proprietary site to a new Magento e-commerce system complete with fully responsive design, much improved UX and UI and a number of useful new shop and back end reporting features.

Historically GMI has always kept the development of its systems in-house, but decided in light of the magnitude of the changes it required, to work with a specialist Magento and e-commerce agency, which is where Brandnation came in. Our extensive experience in the field helped the client swiftly rebrand, and create an exciting new responsive site, whilst seamlessly transferring all existing user accounts, as well as implementing a wealth of new technical, insight-led features.

With Magento as its e-commerce platform and a long-term strategy in place, has gained a competitive edge in its market and will carry on its expansion to cover external affiliate systems and online market places. With main focus on user experience and speed, an on-going development effort is planned to further enhance the site's capabilities and feature set, bringing the company's impressive product base to an ever-wider audience.


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