5 March 2018
Iconic cycle brands Raleigh and Haibike have appointed Brandnation’s Sports PR agency team to handle UK PR and comms across a wide-ranging Sports and lifestyle brief.
Brandnation has been specifically tasked with raising the visibility of both the Raleigh and Haibike brands within the UK media and will be following a broad, multi-faceted PR and comms programme which will include establishing a dedicated Raleigh and Haibike press office within Brandnation’s Sports PR team. Joe Murgatroyd, Account Director of Brandnation’s sport division, will lead both accounts.
Of the appointment, Mary Killingworth, Brandnation Managing Director says, “We’re absolutely delighted to be working with Raleigh and Haibike. The brands are fantastic additions to our existing cycle portfolio. They boast a rich cycling heritage but also offer a vision for the future of cycling across their product ranges and also by pioneering progress in the exciting e-bike market.”
Killingworth added, “Our Sports PR team has lined up a full plan of integrated activity that will raise awareness of the brands and help keep them at the forefront of the minds of cyclists, both new and established.”
Alicia Wheatley, Communications Manager at Raleigh, commented, “Brandnation has a wealth of experience of delivering results within the cycling industry so we’re very excited to welcome them to the team. The agency’s knowledge of the cycling industry paired with their creativity was a winning formula that we believe will help Raleigh and Haibike achieve great things in 2018.”