On Wednesday 21st March, Brandnation’s Fashion PR agency team hosted an exclusive experiential influencer event at Primrose Bakery and Tonight Josephine, for long term fast fashion client Chi Chi London.


Ten key influencers were invited to Primrose Bakery to take part in a cupcake decorating class. Guests were greeted with a glass of fizz on arrival. Brandnation’s Fashion PR agency team also gave a short welcome speech thanking everyone for attending. During the cupcake decorating class there was a competition for the best design. The staff at Primrose Bakery judged the competition and influencer Polly Marchant won a trip to Bulgari Spa. 


All influencers were dressed in Chi Chi London's SS18 dresses and casual wear for the fun occasion. Primrose Bakery proved a great venue and the great place to gather social media content.


Following Primrose Bakery, everyone was transported to Tonight Josephine for cocktails and pizza. Here the party atmosphere continued until late and the slogan artwork provided the perfect backdrop with ‘attitude’ for all those Instagram Posts.


All guest influencers were gifted with a Chi Chi London goodie bag which included a piece of clothing from the new Chi Chi London Casualwear Collection and other exciting items from the new range.


Brandnation’s Fashion PR agency team and Chi Chi London would like to thank: Laura Gilmour, Polly Marchant, Nikitia, Soph James, Alisha LeMay, Hayley Hasslehoff, Imogen Leaver, Kate Hutchins. Erim Lally, Sophie Louises Diary and Isabella Johnson Ewers for making the event such a success and contributing to a very enjoyable afternoon and evening.


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