Chi Chi London Launches Dark Fairytale

On Thursday 28th September, Brandnation’s Fashion PR team hosted an exclusive press dinner at Dalloway Terrace for the launch of Chi Chi London’s latest collection, Dark Fairytale, complete with a sneak preview of the online fast fashion brand's highly anticipated coat and jacket launch.
Eighteen key members of press attended and were greeted with a glass of fizz on arrival followed by a three course meal. Owners Gio and Daniel Najar were in attendance and welcomed press with a short speech on the fast-growing brand before presenting those in attendance with the new collection.
Brandnation’s Fashion PR team chose Dalloway Terrace for the event as it is an elegant, sought after venue in central London. The private dining took place in the secluded secret garden, which was specially themed with fresh flowers and fairy lights. A single, long communal table was located in the centre of the room, decorated with autumnal flower arrangements and candle settings. Each candle was placed on its own bark stand, giving the room an outdoor, enchanted, woodland feel.
Chi Chi London showcased select pieces from their upcoming coat collection and had a display of their most popular dresses from the Dark Fairytale collection. Guests spent the evening learning about Chi Chi London from Head Buyer, Sophie Wood and familiarising themselves with the exciting new products.
At the end of the evening, Chi Chi London gifted guests with a voucher so they could shop the new collections and each journalist took home a hat box full of beautiful roses. 

Brandnation’s Fashion PR team and Chi Chi London would like to thank: The Sun, Star, New, Daily Express, Woman, S Magazine, Reveal, Hello Online, Bella, Woman & Home, ELLE, Harpers Bazaar and This Morning for making the event such a success and a very enjoyable evening.


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