6 June 2017
Several members of Brandnation’s Fashion PR Team headed to the races on Friday 2nd June to celebrate Chi Chi London’s partnership with the Investec Ladies’ Day Style Awards.
Guests including journalists from New, Star and Fabulous attended the race day as well as bloggers such as Lottie Pearce, Pret-A-Reporter, Alex Light, Toula Rose, Sophie Louise Diary, Gabriele GZ and What Lydia Likes, all looking fantastic in their statement Chi Chi dresses.
High calibre racing has always been synonymous with style and glamour, making Chi Chi’s head turning dresses the perfect collaboration for the event. Racegoers were invited to dress to impress for a chance to win the Style Award prize, worth up to £7,000, including £1,000 to spend at Chi Chi London.
Mark Heyes and Charlotte Hawkins from ITV's Lorraine and GMB presented the lucky winner with her prize and the event was followed by an afterparty hosted by Mark Wright. The party saw guests heading to the grass dance floor to frolic in their favourite Chi Chi frocks.
Chi Chi London specialises in day to night occasion wear for a wide range of occasions: weddings (guest and bridesmaid); proms; days at the races; graduations; parties and evening wear. The brand prides itself on delivering the latest catwalk styles at unbeatable prices and also includes hoes, bags and jewellery.
Chi Chi London was formed in London 25 years ago and has enjoyed great success, growing from humble beginnings into a globally recognised brand. AS well as selling online it is currently stocked at over 1,000 boutiques worldwide.