Exclusive Breakfast Launches DORINA SS17 To UK Media

DORINA, the German lingerie and swimwear brand known for its exceptional quality, fit and value, hosted an exclusive breakfast launch event at Aqua Shard in a private dining room, to launch DORINA’S SS17 range to the UK following a full re-brand.  

The breakfast hosted by Brandnation this month showcased the new SS17 collection to key UK media and lingerie and swimwear buyers. Guests, including ELLE, Woman, YOU, Fabulous, Bella, S Magazine, The Sun, Daily Mail, Glamour, House of Fraser and ASOS, were invited to look at the new collection whilst taking in the breath taking views of London.

The lingerie brand has a complete new feel and look, new styles and collections including multi purpose lingerie, swimwear and active wear all in a wide variety of silhouettes for all shapes and ages will feature.

DORINA is the brand that understands women, making it the perfect lingerie solution, for all occasions. With the ethos WE FIT YOUR WORLD, the brand has adapted to lifestyle and consumer needs as they have changed, creating a range of pieces that suit all body shapes. 

The DORINA brand is divided into six ranges reflecting the new consumer demographic: 

  1. DORINA, the main collection of everyday basics and fashion styles
  2. DORINA CURVES, for larger sizes
  3. DORINA FIGURE CHIC, the classic shapes that give consumers the ultimate in fit, comfort and support
  4. DORINA ACTIVE, offering support and comfort in the active-wear category
  5. DORINA NURSING, for reliable nursing needs
  6. DORINA AQUA, a range of swimwear and beach accessories

DORINA was recently purchased by Hop Lun Limited, a lingerie manufacturer headquartered in Hong Kong. In order to create a wider offering, the top fashion products from Hop Lun’s Marie Meili collection will be introduced as part of the new DORINA look. 

DORINA is available from January 2017.


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