Fashion PR - Influencers and Celebrities Take the Races by Storm

On Friday 1st June, Brandnation’s Fashion PR agency team and their fast fashion client Chi Chi London hosted a group of influencers and celebrities at The Investec Ladies Day, Epson, where Chi Chi London, in partnership with The Jockey Club was main sponsor of the all-important Style Awards for a consecutive year.


Chi Chi London Ups The Style Stakes

As one of the UK's biggest sporting and social events, renowned for its style and strict dress codes it was a great opportunity for Chi Chi London to make its mark in the fashion stakes and this was achieved via great branding for the Style Awards as well as via a specially created Chi Chi London Instagram booth, through which top fashion influencers and high profile celebrities were able to mark their stylish presence on such an unforgettable and high profile style occasion.


Guests were hosted in the exclusive Queen's Stand area in a prime position overlooking the race finish line and within strategically close proximity to the Laurent Perrier bar...

Celebrities Lap Up Chi Chi London's Style

The following celebrities joined Brandnation and Chi Chi London for this fantastic day of racing; Georgia Toffolo, Binky Felstead, Frankie Gaff, Emily Blackwell, Courtney Green and Chloe Meadows. Also present were a specially invited group of very stylish influencers, Nikitia, Soph James, Keshia East, Isabella Johnson Ewers, Aliyah Maria Bee, Fran Newman Young, Olivia Newman Young and Brasilnality. As you might expect, social content was flowing as fast as the fizz and Chi Chi London was the buzzword (and outfit) of the day...


The Style Awards

Fashion and glamour are always synonymous with top class horseracing and the Style Awards, which are judged appropriately on Ladies' Day, is a celebration of stunning fashion and designed to reward those racegoers who dress to impress on the day.


As main sponsors of the Style Awards, Chi Chi London provided clothing prizes for those stylish racegoers that came first, second or third. Vogue Williams judged the awards and GMB's Charlotte Hawkins and Lorraine's Mark Heyes presented the winners with the prizes. The prize giving was aired live on ITV.

The Investec Derby Festival, held at The Jockey Club’s Epsom Downs Racecourse took place this year on Friday 1 June (Investec Ladies Day) and Saturday 2 June (Investec Derby Day). The racing on Ladies' Day featured exhilarating scenes with two Group 1 races, The Coronation Cup, won by Cracksman and The Investec Oaks, the contest of the three-year-old fillies, won by the incredible Together Forever.


The day ended in style with the Official After Party on the Hyperion Lawn, hosted by Investec Derby Festival, Ambassador Vogue Williams.


Brandnation has a long history of executing brand celebrity and influencer events and sponsorships that help deliver a strong brand association message as well as building brand profile.


For more information on what Brandnation can do to build your brand, contact us via email at or by phone at 020 7940 7170.


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