28 July 2016
Brandnation has always been heavily active in the world of sport and fitness and we are delighted to have added some fantastic new clients to our already impressive roster.
We are proud to announce that we will now be working with 2XU, Pearl Izumi, American Golf and Sport Heroes, all market leaders in their fields. With each new brand on board has come some great new briefs and opportunities that we cannot wait to tackle. From pitching new kit to offering experientials, Team Sport is ready to get stuck in.
International high performance sports brand 2XU (top and bottom right) was launched in January 2005 in Melbourne, Australia and has graced multiple World Champion athletes across the globe in numerous sports ever since. The brand is driven by a relentless mission to advance human performance through world-leading garments. We will be managing the UK press office for 2XU and managing a wide-ranging brief that includes building consumer awareness of the brand as well as maximising sponsorship opportunities and ambassador associations.
Pearl Izumi (top right) is a global leader in the manufacture of high-performance, high-tech sports apparel and footwear for avid cycling, tri, and running enthusiasts. Brandnation will handle the brand’s UK lifestyle PR. We have been tasked with raising the brand’s profile in targeted general, lifestyle consumer broadcast, press and online media.
American Golf (second right) is Europe’s No 1 retailer and has 106 stores throughout the UK and Republic of Ireland as well as a comprehensive e-commerce proposition at www.americangolf.co.uk. Brandnation has been appointed to handle all its non- golf specific broadcast, press and online PR. We will be working on a wide ranging brief that encompasses building American Golf’s media profile, supporting their calendar of over 50 events and championing American Golf’s extensive programme of ‘free to enter’ golf initiatives.
Founded in 2014, Sport Heroes (penultimate right) is a French tech start-up company that uses apps and online technology to build sports communities and encourage mass participation in sport by making it more fun, interactive, social and incentivised. Since launching, Sport Heroes has attracted reached over 300,000 active users. Brandnation will be working with Sport Heroes to build their UK profile and UK sports communities, as well as supporting them on a specific charity initiative.
Keep and eye out for our upcoming campaigns with all of our new and existing clients!