22 September 2016
Team Fashion has been busy in September working with iconic sports and fashion brand Animal. We’ve been working hard with Animal’s brand team to create the new AW16 lookbook and refresh all the brand imagery.
Centerpiece of the activity was a two day shoot in a warehouse in London’s Wapping. The aim of the shoot was to highlight key seasonal trends for men and women for this autumn and winter and match them with products from the new Animal men’s and women’s collections.
The great versatility of Animal’s new ranges was underlined by the creation of three separate brand stories for each of the men’s and women’s collections. For women, Midnight Moon, Frosted Sky and Spiced Saffron feature some great pieces that will define key looks for AW16 and keep us covered through crisp autumnal days and frosty winter nights.
For the men Day Breaks, New Adventures and Carved Paths all make strong style statements and provide plenty of wearability options for town and country, indoors and outdoors and night and day.
Whatever the this autumn and winter have in store for us this year – one thing’s for sure, Animal has it covered.
For more information about animal go to Animal.