HERE COME THE GIRLS for #OdloGirlsTime

This October, Team Sport celebrated longstanding Brandnation client and premium sportswear Odlo’s latest Autumn Winter collection by hosting an Urban Duathlon – a half run, half cycle event – as part of the Odlo Girl’s Time series.

Welcoming over 20 media titles, attendees were treated to a swish new hair braid before taking on the sporting challenges of the evening; namely some short and sweaty threshold intervals – running almost to the limit of one’s capacity to improve stamina – before a really sweaty spinning session within the low-lit, stylish surroundings of BOOM Cycle, Holborn.

Putting people through their paces on the run was England Athletics Coach, Siobhan Dockerill, who kicked things off with a warm up run around Lincoln’s Inn Fields in Central London followed by 3x3-minute threshold intervals. On the lead bike was BOOM Cycle’s very own Naomi White who pushed us through an intense 45-minute ride. With the lights low and the world-class sound system kicking out high-energy music we really put our Odlo HIGH FLEX sports bras and EBE tights to the test!

Following all that exersion, the night was rounded off with personalised smoothies from ‘the bar’ and goody bags fit for a fitness queen!

Keep your eyes peeled for future #OdloGirlsTime events.

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