29 September 2017
Multi-award winning celebrity hairdresser Lee Stafford launched an exclusive new range of brushes via a press and blogger breakfast hosted by Brandnation’s Beauty PR Team.
The drop-in event was held in the beautiful private dining room at the Sea Containers restaurant in the Mondrian Hotel in London, where Lee himself was on hand to provide one-to-one hairstyling advice and top tips on perfect brushing using his new brush range! A packed house of press and online media and bloggers were treated to an exclusive first look at the eight-piece brush range which launches on the 30th October exclusively through Boots stores nationwide.
The range has been designed by Lee to give you all the tools you need to create a professional salon look at home. Lee has also added ceramic technology to the range to help combat frizz and to give your hair beautiful shine anywhere anytime. The eight brushes feature his signature hot pink colour and are designed with his ‘have fun, look wicked, stay beautiful’ attitude. The Tangle Terminator™ is a hero brush in the range, with patented swinging plates that move with your hair. The brush glides easily into action, detangling knots, for beautiful, smooth locks with no damage!
Bunches of hot pink balloons and flower bouquets decorated the room whilst guests were encouraged to take photos in front of the branded backdrop to share on social media. Guests also got to take away a generous goody bag filled with Lee Stafford brushes and styling products, Scunci hair accessories and a delicious donut!