11 February 2016
Outdoor pioneer Merrell partners with Tough Mudder for its 60+ global events to reinforce expertise within the performance footwear sector. Brandnation will be working with Merrell and its 5 strong brand ambassador team to promote the events in the UK and Ireland, throughout 2016 and beyond. In addition a robust social media and content plan will be activated with the aim of of creating some great fun and engaging moments.
The new partnership unites two brands with worldwide communities of outdoor enthusiasts who value teamwork, fun, unique experiences and physical and mental challenges.
In 2016, Tough Mudder Courses will include brand new and updated obstacles developed by Tough Mudder’s Obstacle Innovation Team with features designed to test Merrell’s world-class trail and outdoor gear.