2 May 2017
Following a competitive pitch, Brandnation’s Digital Team was appointed to design and build a new e-commerce and brand site for iconic London landmark tea house and restaurant Newens ‘The Original Maids of Honour’ based in Kew. In addition to the website, Brandnation also undertook a photo and video shoot at the historic venue to provide new content for the website.
The first Maids of Honour shop can be traced back to Richmond in the the early 18th century. The shop’s Maids of Honour’ cakes (steeped in tradition and myth) quickly became a feature of taking tea in fashionable Richmond. In 1850 Robert Newens continued the tradition of selling and making Maids Of Honour and in 1860 moved his shop to Kew where it can still be found to this day. The current family owners have maintained this tradition and continue to serve their long standing speciality ‘Maids Of Honour’.
The Maid of Honour cake has been part of Richmond history for nearly 300 years. It Is believed that Henry VIIIth was the first to use its name when he met Ann Boleyn and other Maids Of Honour at his Royal Household of Richmond Palace, eating the cakes from a silver dish. Since then the recipe has been a closely guarded royal secret.
The Newens bakery and tearooms provide a mouthwatering experience for any visitor and offer a huge variety of high quality home made cakes, meat pies, cream teas and traditional English Luncheons. The shop now holds its own unique place in Richmond’s history having served its community and its visitors for over a century and a half and is a major tourist attraction. Now, through the e-commerce site, everyone, everywhere can enjoy traditional Newens fare delivered to their doorstep.