16 January 2018
Brandnation's Fashion PR agency team are busy launching the new ‘RD x California Girls’ Collection for Rocket Dog, the iconic women's footwear brand that gained popularity in the ‘90s for its trendsetting platform sandals and stacked footwear, and that now emerges in 2018 with a new collection perfectly timed to tune into the re-emergence of the 90's 'vibe' in statement fashion and footwear.
The new collection has been designed to extend the Rocket Dog brand and ethos of Forever-California-Cool, with an influential millennial twist. The collection debuts with a collaboration with notable celebrity fashion stylist Chloe Bartoli (Shay Mitchell, Jared Leto, Chanel Iman, Poppy Delevingne, Shanina Shaik, Lewis Hamilton, W Magazine and Nylon) who will create the next chapter of the Rocket Dog brand story in SS18.
For each new collection debuting under the ‘RD x California Girls’ umbrella, Rocket Dog will partner with a new visionary from the fashion world, with Chloe Bartoli perfectly exemplifiying the ethos as the brand's debut collaborator.
“I am beyond excited to collaborate with Rocket Dog! Growing up, if you didn’t have a pair of Rockets Dog's in High School, you were definitely not part of the cool crowd. I decided to make my collection a little bit more masculine than what they generally design! Instead of designing pieces that were more on the feminine side like Rocket Dog‘s classic platform sandal, I decided to take the platform and add a more rock ‘n’ roll/punk vibe to the collection.” says Chloe Bartoll.
Gen Z and millennial’s want sound bites of information and regularly use social media, which is why Rocket Dog have adopted this “'f-the-moment' approach to the new California-Girls collections. These associations mean Rocket Dog can continually re-write the fashion rules and provide consumers with fresh new inspiration on a collection by collection basis whilst also linking into the social audiences associated with all each of the individual fashion collaborators.
The result is a fashion PR dream - new and interesting styles, personalities and stories on a collection by collection basis ready to be amplified by Brandnation's Fashion PR agency team.
“The collection will pulse fresh micro-trends, direct from the runway, mixing in inspiration from the millennial web and the streets. It is very important that the styles are varied for universal wear across geographic regions, while attracting new millennials and Gen-Zers along with Rocket Dog loyalists. Everyone loves California cool. It is a universal love.” says Cathy Taylor, CEO of Millennial Brands.