29 January 2018
Brandnation’s Fashion PR agency team has been appointed to handle the PR for heritage trainer brand Saucony Originals.
Fulfilling the brief will entail targeting men’s and women’s fashion-led media outlets, bloggers and influencers to communicate Saucony’s heritage and style credentials. Jessie Wales, Brandnation’s fashion PR director, will lead the account.
Mary Killingworth, Managing Director at Brandnation, said: “Saucony Originals sits perfectly within our fashion division, where our strong influencer network will be fully utilised alongside our usual press office services to amplify the brand’s media and online profile and style credentials.”
She added: “Having worked with Saucony Performance and Apparel via our sports PR agency division for nearly four years, we know the brand well and have worked closely with Saucony’s management team to maximise the brand’s success in the UK.”
The Saucony Originals line celebrates some of Saucony’s most iconic styles be re-introducing them with fresh materials and colourways.